What's the difference Between SearchWiki and Search Wikia and what's it all about? Read about Personalized Search. Is Personalized search going to mean the End of SEO and LIFE AS WE KNOW IT? (LAWKI). Is GOD or Matt Cutts planning the End of Days. "For these are latter days we know." I don't think so. Life will go on and so will SEO. Read why here: Personalized Search: End of SEO? Rank? Life as we Know it? Is SEO dead or is it alive and well. Maybe it is just hiding in Argentina or Brazil.